Digital marketing for foreign-owned businesses in Türkiye

One business, more than one search language

A clinic, a restaurant, a freight desk or a shop that ships from one city can share the same problem. The owner may be Iranian, Afghan or from somewhere else, and the customers do not search in one language. Some type طراحی سایت در ترکیه. Some type the Turkish name of the service, often with a city. Some type English. A Turkish business that wants Persian-speaking customers is in the same conversation. The legal form of the business is not the subject of this page.

The digital solutions page describes TürkiyeRota’s digital work: websites, Instagram and Facebook content, Meta ads and Google ads. What follows is a 2026 map of that work. It is general information, not a legal opinion. It does not promise a ranking, a reach, a lead or a sale. The terms of use set that limit more shortly.

Write the offer before you open a tool

An Instagram account, a logo or “SEO” is a poor first request if you cannot yet say what you sell and to whom. The page, the caption and the ad have to repeat one offer. Write that offer in the language you think in, then again in the language the customer reads.

• Who you are, in one sentence a stranger can repeat.
• What you sell, in the words a customer would type.
• Where you actually work. Do not name a city you do not serve.
• One next step: a call, a form, a visit or a reservation.
• What you will not claim: a visa, a permit, a medical result, a price you do not charge, or a rank you cannot support.

The page the ad has to open

That brief is the start of website development, and of a caption or a search ad. A homepage that never states the offer is the gap described in more than a website. For a small business the useful site is usually short: a home page, one page per real service, a way to reach you, and a privacy notice if you collect a name. Photograph the work, the place or the product. Read the page on a phone first. Keep the form free of passport numbers, card numbers and medical detail. The contact form on this site is one short enquiry, not a template. If a later step needs a document, agree a way to send it.

Google’s destination requirements ask for a working page that someone in the targeted place can open and that the ads crawler can read. The address on the ad and the address the click opens should be the same business. A redirect to another domain is a common reason for refusal. In June 2026 Google described a narrow, pre-approved exception for some packaged-goods ads that send people to a listed retailer. A café or a clinic cannot borrow that exception.

Meta’s Advertising Standards ask for the same match. The ad must show the business clearly, every part of it must relate to the offer, and the landing page must promote that same offer. Meta can reject or remove an ad. After it runs, the standards say the ad is public and may be seen again outside the audience you chose, including from the Page that paid for it.

Persian, Turkish and English need their own addresses

People looking for this work type طراحی سایت در ترکیه، سئو سایت در ترکیه، تبلیغات اینستاگرام در ترکیه and بازاریابی دیجیتال در ترکیه. Turkish searches usually name the service and a city. English searches often pair the service with a city or with Türkiye. Those are three pages, not one page whose words a plugin swaps.

Google’s notes on multilingual sites recommend a separate URL per language. A cookie or a browser setting can hide the other versions: the crawler sends no Accept-Language header and generally fetches from the United States. Do not redirect people to a language you guessed. Link the versions and let them choose.

Keep each page in one language, menu and button included. Google detects language from the visible words, not from hreflang and not from the lang attribute. hreflang only marks the URLs as variants. On the localized versions page, each version lists itself and the others, with full https addresses. A pair that does not point both ways is ignored. x-default is a fallback for an unmatched language, not a translation. Translating only the menu, while the offer stays in another language, is the pattern that guidance warns against.

A machine draft is not the page. Iranian readers need Iranian Persian, checked by someone who writes it. Dari is related, and a reader in Afghanistan may want Dari wording. One unchecked text is not both. Publish a single language if that is all you can maintain. Add the next language only when hours, prices and the offer will change together. Document translation is a separate service: Persian–Turkish, Dari–Turkish, Pashto–Turkish and English–Turkish, each both ways, under translation services. A sworn menu is not a website and not SEO.

Answer the search the person typed

طراحی سایت در ترکیه asks who can build a site here and how to start. سئو سایت در ترکیه asks to be found for a real service. تبلیغات اینستاگرام در ترکیه asks whether ads make sense yet, and what they cost to try. Answer that. Repeating the query is not an answer, and Google does not publish a path to a guaranteed position.

• Use the customer’s words for the service, on the page in that language, and name the place you serve.
• Give each different offer its own page, and put who you are on the first screen.
• Link a page to the same page in the other languages, not only to the other home page.
• Do not write Istanbul on a Bursa business. Publish only hours, prices and terms you can keep true.
• Decide what an enquiry is before you look at visits. A rise in visits is not a message you answered.

Instagram and Facebook, before any boost

A profile is not an ad account. Match the Facebook Page and the Instagram account to the site: the same name, the same offer, a way to reach you, and photographs of the real work. Social media management here means planning and publishing on those two. It does not promise followers.

Caption in the language you can reply in. Persian and Turkish together only make sense if someone answers both. Say so in the bio. Delete a menu, a “24 hours” line or a city that is no longer true, because a share keeps the old claim. If you run ads for more than one advertiser, Meta’s Advertising Standards require a separate ad account for each. Do not swap the client on an account that already exists, including one a friend already opened.

Meta ads, and the rules that narrow them

Meta Ads means Facebook and Instagram campaigns with an agreed objective, audience, creative and budget. Google Ads or Meta Ads compares search with discovery. Neither is automatically first. TürkiyeRota can help plan and run what you agree. It cannot promise a cost per message, a volume of leads or a profit.

• The ad and the page must describe one offer. A free visit on the ad and a paid visit on the page is a mismatch to fix before launch.
• You comply with the laws that apply to you. For personal data on a site in Türkiye, that includes Law No. 6698, below.
• Housing, employment, and financial products and services are special ad categories with tighter targeting. From January 2025, Meta’s help page requires the financial-products category when the advertiser is based in the United States or the ads are shown to people there. Credit, as a subset, is also described for the United States, Canada and parts of Europe. Check the current page. A restaurant ad is not housing. A job ad is not an ordinary product.
• Lead forms may not dig into health, disability, ethnicity, religion, sexual history, union membership or detailed financial trouble. Ask for a name and a way to reply.
• Phone numbers in a file are personal data. A forwarded list is not, by itself, a ground to upload.
• Spend an amount you can stop. One week of delivery is evidence, not a forecast.

Search ads, when the query already exists

Google Ads here means search campaigns: the service you perform, in the language of the query, opening the page in that language. A Persian ad on a Turkish-only page fails the reader and can fail the destination rules. Advertise the place you serve. A country plus a generic word such as “website” buys clicks from people you cannot help. Exclude jobs if you are not hiring, “free” if you are not, and cities outside your work.

The page must open in the targeted location, and the ads crawler must read the offer in the page, not only in a picture. Hiding that offer behind a wall that demands every cookie can fail the check. An ad and an organic URL can be the same page. The ad ends with the budget. The page may keep receiving visits, or none. A position is not for sale.

Law No. 6698, cookies and lists you did not collect

Law No. 6698 covers a name in a form, a phone number, or a cookie that identifies a browser. Article 5 lists the conditions for processing. Explicit consent is one of them, not a blanket. Article 10 requires you to say who you are, why you process, who may receive the data, how you collected it, the legal ground, and the rights in Article 11. The Authority’s texts are on kvkk.gov.tr. Read them before a tag goes live.

The July 2025 cookie guide, KVKK Yayınları No. 69, covers sites that process personal data with cookies. It gives no directions for pixels, fingerprinting, local storage or beacons, and that silence is not permission. Strictly necessary cookies do a job the person asked for, such as sending their form or remembering a privacy choice. Marketing does not belong there. Functional cookies need explicit consent when the extra feature was not clearly requested. Behavioural advertising cookies require it too. A visit is not consent. Consent names a purpose, follows information, and is an active, freely given yes. It is not a line in the terms, not part of the contract for the main service, and not the price of seeing the site. A wall that blocks the site until every cookie is accepted can undo that freedom. The guide’s clearer panel gives accept, reject and settings equal ease, starts the other cookies off, and lets the person withdraw.

First-party analytics limited to running the site may use another ground if the data stays proportionate. A tag that follows someone across the web to advertise is different. A Board summary on kvkk.gov.tr describes an e-commerce site that still needed an opt-in for functionality, performance and advertising cookies where no other condition applied. Legitimate interest did not replace it. Compare your tags with the July 2025 guide and that summary. Leave a tag off while you are unsure.

Data sent abroad still has to meet Article 9: a processing condition, then a route such as an adequacy decision or a safeguard. A banner is not that route. On 21 July 2026 the Authority’s announcement covered numbers and emails taken from someone else, including a friend’s recommendation. Possession is not a ground for advertising. If the person did not give you the data, you still inform them in a reasonable time, and at the first contact when contact is the purpose. Staying on a call, or not replying “stop”, is not consent. Information and consent are separate steps. The text is about calls and messages. For an ad account the practical neighbour is this: a sheet of numbers is personal data, and a borrowed list is not ready to upload.

This site’s privacy notice and cookie policy describe TürkiyeRota’s enquiries and optional analytics only. Copying them onto your shop does not meet your own duty.

A practical order, and the limit of any promise

Pay for attention only after the page can receive it. Digital solutions lists the four services. Use the contact form to name the business, the languages, the city, and whether a site or a Page already exists. Do not send customer lists, identity numbers or passwords in that first message. A foreign owner has no special penalty here, and no special shortcut. Rankings, follows and sales stay outside anything TürkiyeRota will promise.

• Write the offer, the reader, the language you will answer, and one next step.
• Fix the first-language page and read it on a phone.
• Add full pages for other languages and link them both ways. Do not auto-redirect.
• Publish the privacy notice and the cookie choice before any tag that is not strictly necessary.
• Match Instagram and Facebook to that page.
• Use search ads if people already look for the service, and Meta ads if you must introduce it. Run both only if you can watch both.
• Count enquiries you can recognise. Change or stop what brings the wrong ones.